You’re a so proclaimed ICP Juggalo, but how do you show your Juggalo love to the world.  Sure, you listen to all the music, and own every ICP album you can get your hands on.  You may even make it out to every ICP Juggalo event, but do you advertise your Juggalo love for this band and what they stand for?  You may be wondering how you can advertise your Juggalo love short of shouting it from rooftops and posting it all over Facebook and Twitter.  While these are also perfectly acceptable forms of advertising, there are easier ways to show this love to the world. 

                The first way to show that you are a true ICP Juggalo is to wear ICP shirts.  There are a huge variety of shirts available that leave no doubt that you are a true ICP Juggalo through and through.  These shirts aren’t just for play either, you can get yourself short sleeve t-shirts, long-sleeve t-shirts , sweatshirts and even dress shirts.  This will ensure that everywhere you go, people are aware of your Juggalo love.

                Another great idea for advertising your ICP Juggalo status would be to load up on ICP Juggalo accessories.  You can get everything from backpacks and purses, to belt buckles and patches.  There are even sick sunglasses with the ICP or Insane Clown Posse logo on the frame.  For those times when you just don’t have any clean ICP Juggalo shirts clean, you will still be able to proudly display your Juggalo love with these unbelievable accessories!

                As you can see, there are many ways to show your Juggalo love with ICP Juggalo merchandise.  You may be asking where you can find this plethora of sick merchandise.  All of this  ICP merchandise  can easily be viewed and purchased from the comfort of your home just by visiting the Hatchet Gear online store at: http://www.hatchetgear.com/bands/icp.html. So what are you waiting for?  Start showing your Juggalo love now!

Musicians these days have a very difficult time selling their music; most of it falls victim to piracy. That’s why it’s more important now than ever before to sell as much merchandise – shirts, posters, buttons, etc. – as humanly possible. Some bands are better at this than others, but one band stands above them all: Insane Clown Posse.
One of the most impressive things about the Insane Clown Posse isn’t their success, their hatchetman logo, their enormous Juggalo fan base, their own festival, their wrestling league or their expansive record label -- it’s their unprecedented line of merchandise, or ICP gear. That’s why artist merchandise like ICP’s gear is so important – it goes a long way in making up for lost revenue from illegally downloaded CDs.

Necessity of the Hatchetman

 

Merchandise is much easier to sell when there’s a recognizable brand or logo plastering the item. When people like associating with your brand, they’ll take every opportunity they can to do so. Most artists have logos built around their name, but nothing more.

What makes ICP exceptional is that they have a band name, an aptly named record label (Psychopathic Records), a name for their fans (Juggalos), and a maniacal cartoon (the hatchetman) to brand it all with. That’s why all of the Joker’s Card faces are so crucial to the success of Insane Clown Posse.

If it weren’t for Insane Clown Posse member Shaggy 2 Dope sitting down and sketching the now famous hatchetman logo on a napkin back when the band was just getting started, ICP gear would not have nearly the significance it does today.

Product Variety

 

Aside from having multiple brands, the objective for every band should be to have as many individual products to sell as possible. If we were to list all of the hatchetman-branded ICP gear items out, it would take up multiple pages. The fact is, Insane Clown Posse members Violent J and Shaggy 2 Dope realized the importance of diversifying their line of ICP gear early on, and today, there’s a multitude of ICP gear out there. 

ICP Gear Diversification

Yes, Insane Clown Posse has branded traditional items like clothing, jewelry and accessories with the hatchetman as part of their ICP gear line. And, also to be expected, ICP’s gear line is stocked with all of the music and other media like books and movies they’ve put out under the Insane Clown Posse name over the years.

Not to be expected -- and this is what makes them so unique among bands today – is the collectibles section they’ve built into the ICP gear line. Insane Clown Posse comic books and action figures based on characters in those comic books have become something that diehard Juggalos pine for regularly.

Insane Clown Posse have even gotten creative with their traditional ICP gear items like clothing, extending it to include items like backpacks, wallets, and school supplies. Back to branding, much of these items are stamped with a Joker’s Card face or the hatchetman. 

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Horror rap duo Insane Clown Posse have made a name for themselves not only in music, but also through their impressive merchandise line of ICP gear, mostly branded with the famous hatchetman and joker’s cards faces.  To learn more about ICP Gear or the hatchetman, please visit the band’s website at http://insaneclownposse.com/